a raisin in the sun

a personal project for the branding, marketing and collateral for the play, A Raisin in the Sun by Lorraine Harvey for the Belvoir St Theatre in Surry Hills this play, set in 1950s America, is unique in that a black author writes in that time period, addressing themes of racism through a black family’s experiences living in a white neighbourhood. I chose to go for a more abstract approach to the branding design to draw interest and appeal to the Sydney market, while maintaining the classic elements associated with the play, namely the colour scheme, the sun and the houses and picket fence elements